SERVICES


All About Success is committed to providing you and your company with a thorough understanding of all available resources to convey your company’s messages, images and brand recognition in all forms of communication. For some, getting the messages out could be as simple as a newsletter. For others, it could be very complex, with a combination of strategies that target specific demographic data that is grouped by age, sex, location and career data. Whatever your needs, we explore them in depth, and determine your best strategy.


Planning an Event or Campaign

 

They say people don’t plan to fail, they fail to plan. Successful events or campaigns require ample time to effectively reach the right audience, at the right time, for all the right reasons. We know what gets the media’s attention, and, ultimately, that of the public.

 

 



And, timing is everything. For example, you would never schedule an event in downtown Baltimore, on the Oriole’s opening day, or in Pimlico, the day of the annual running of the Preakness Stakes. Super Bowl Sunday is not a good day to float a news story, unless you plan to release it exclusively on the local network affiliate carrying the game. Let us help you plan your next event or create your next campaign. It’s what we do.

Getting the Biggest Bang for your (Advertising) Buck

Whether its newspapers, magazines,  radio, or television, we have the capability to research and assemble timely industry data that reveals the most cost efficient and effective means of reaching your target audience. We focus your attention and concentrate your efforts on how to maximize your market share, based on the advertising dollars that are available, and, more importantly, the return on your investment.

You Want To Be FIRST…When Seconds Count!

Writing copy for radio commercials or television spots requires strong writing skills, and, more importantly, the ability to condense allot of information in a clear, concise and easily understood (and hopefully remembered) message, and usually in 30-seconds or less. Just add the jingle:

 

 

With the right mix, a low budget production can still produce some high impact results. Watch:

vhs/dvd :30 (flooring)

Community Outreach   

     


The best way to receive a community’s attention, and, ultimately its business, is to share yours. We carefully take
inventory of all the potential marketing resources of your company, analyze the skill sets of your personnel and target all of it to the community around you. We quickly identify motivational factors for employees and carefully connect them with your company’s sphere of influence. As we build partnerships, and create marketing opportunities within a community’s existing communications networks, the result is awareness, which leads to brand recognition. We emphasize “inclusive thinking,” and make sure everyone comes to the table, so, eventually,
the community will come to your door.

Media

There are many options for companies to convey their messages, their image and their reputation. Technology has shifted our attention to the Internet with email blasts and other quick-send electronic messages. Although television and radio remain strong contenders for your advertising dollars, the print media also present some very important opportunities to get your messages into homes. Magazines are also an excellent resource to fine tune your audience, and target your potential customers and clients. These resources offer both advertising and editorial opportunities to not only advertise your company, but to also showcase it.




We understand the demands, the deadlines and the ever-changing needs of media as they broadcast and/or publish information. Our reputation with local producers, editors and staff writers is unmatched locally as well as statewide. The key is access. And when you have the insider “key”, you have access to the most influential people to help tell your story.

Sales & Marketing Training

One of the best ways to achieve success, is to share it. With more than 30 years in this field, many of them training others on how to be more successful in business, I credit MY success on a strong understanding of and dependence on basic, solid business practices. So many companies take these basics for granted, and, as a result, jeopardize or lose a sale or the potential to earn one.






We provide motivational training, workshops and seminars to energize and strengthen the backbone of a company or organization and its dedicated employees. We will invest whatever time is necessary to visit you, observe your operations, share our findings and critique them constructively with senior management as a prelude to our training workshops that are designed to (1) maximize individual employee achievement (2) expand your reach and (3) improve overall performance for everyone. These workshops are informative, entertaining, and results driven.

Open Houses/Customer Appreciation

When is the last time you opened your doors and invited the entire community to visit you? Not every company or organization has the logistical arrangements for an open house, but, with some creative thinking with your partners, co-branding an open house can significantly expand your client base. Grand openings, re-grand openings, anniversaries and special dates on the calendar are but a few of the many opportunities to “greet-and-meet.”  Customer appreciation events are excellent forums to maintain customer trust, loyalty and retention. If catering is required, we can do that too.


   
All About Success  |  P.O. Box 292  |  Nassau, DE 19969  |  1.866.848.5646 (Toll Free)